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Technology Adoption – from Early Adopters to Laggards

With the most recent wave of Technology User Profile (TUP), MetaFacts has gathered updated profiles on technology adopters – from the highly sought Early Adopters through the Majority to the Laggards....

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Examples of Questions Addressed in TUP 2014 – Activities

The Activities Chapter of TUP 2014 features answers to the key questions describing how connected devices are being used. Spanning a broad range of activities – from social networking to shopping, and...

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Examples of Questions Addressed in TUP 2014 – Communication

Communication activities – from texting to voice and video calls – are a central use of connected devices. The many chapters of TUP 2014 reveal which devices users choose and use for their various...

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TUP 2015 Device Combinations Section (D1)

It’s not enough to be connected to the Internet, work, or friends. Today’s technology users want – and have – many ways to connect. They increasingly juggle a combination of devices and experiences,...

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TUP 2015 Adoption Years Section (B4)

“Tech pioneers have been through many updates and changes, as their migrate their data, settings, and experiences from one Desktop to another, one Smartphone to the next, or to their next-generation...

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Examples of Questions Addressed in TUP 2016 – Activities

Yes, people use their work computers for personal activities, and use the Smartphones they bought with their own money for their work. It’s not enough to only look at devices, or to ignore the...

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Examples of Questions Addressed in TUP 2016 – Communication

Communication activities – from texting to voice and video calls – are a central use of connected devices. The many chapters of TUP 2016 reveal which devices users choose and use for their various...

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TUP 2016 Adoption Years Section (B4)

“Tech pioneers have been through many updates and changes, as their migrate their data, settings, and experiences from one Desktop to another, one Smartphone to the next, or to their next-generation...

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TUP 2016 Home/Family PCs Section (E2)

Home PCs are the most widely-used Connected Device. Connected Users use more than one type of device, yet continue to rely on their Home PCs. Home PCs are increasingly being used for different...

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TUP 2016 Device Combinations Section (D1)

It’s not enough to be connected to the Internet, work, or friends. Today’s technology users want – and have – many ways to connect. They increasingly juggle a combination of devices and experiences,...

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Welcome to the MetaFacts site

MetaFacts – We help our clients create the future – TUP measures future customers If your company is creating the future, and you want key decisions supported by more solid data and fewer assumptions,...

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Apple – Examples of questions addressed in TUP 2016

Apple Inc. – love them or hate them – are a formidable force in the technology market. Apple’s wide range of products has arguably created demand through its innovation and execution. Meanwhile, Apple...

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Expanded coverage in TUP 2016 – wearables, IoT,connected home, and more

MetaFacts has expanded coverage again in Technology User Profile (TUP) with the TUP 2016 Edition. We’ve carefully chosen the hottest tech products and services, and sized how real they are before...

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Employee Communication Profiles and Trends

Innovation begins at home, and employees bring it to work, often despite fierce employer resistance. Employers have many good reasons to set and enforce policies and procedures, from security concerns...

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Is there an age skew for using VR headsets? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, February 2, 2017 Virtual reality hasn’t reached market reality, despite decades of experimentation and overhyped false starts. Recent investment has brought...

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Every step you take – smartphone step-trackers [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, March 24, 2017 Baby steps count, as long as they’re in the right direction.  Digital health promises positive outcomes for a wide range of people. However, like...

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Apple’s share of active smartwatches [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 17, 2020 What is Apple’s share of actively used smartwatches? How does this vary between the US, the UK, Germany, and Japan? How has this changed in...

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